Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Business
Exploratory Factor Analysis, Daire Hooper
Exploratory Factor Analysis, Daire Hooper
Books/Book Chapters
Factor analysis examines the inter-correlations that exist between a large number of items (questionnaire responses) and in doing so reduces the items into smaller groups, known as factors. These factors contain correlated variables and are typically quite similar in terms of content or meaning. Unlike other methods discussed in this book, exploratory factor analysis (EFA) does not discriminate between variables on whether they are independent or dependent, but rather it is an interdependence technique that does not specify formal hypotheses. It is in this sense it is ‘exploratory’ in nature as it allows the researcher to determine the underlying dimensions …
The Influence Of The Servicescape On Post-Consumption Processes, Daire Hooper
The Influence Of The Servicescape On Post-Consumption Processes, Daire Hooper
Doctoral
The physical and atmospheric cues in service environments have long been accepted as potent contributors to consumers’ overall evaluations of their service experiences. Theoretical frameworks conceptualising how these environmental cues impact on both emotional and cognitive processes have been put forward, yet the empirical work supporting these theories has become highly disjointed with a great deal of confusion regarding what should be classified as an environmental stimulus. By integrating the extant literature, this dissertation attempts to overcome theoretical ambiguities and proposes a second order factor model of service environments, also known as the servicescape, which is subsequently tested using a …