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Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng
Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng
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Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.
Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.
Findings – The paper identifies three …