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It-Business Strategic Alignment: Essays Examining Types Of Alignment And Their Relationship With Firm Performance, Jennifer Gerow

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While Information-Technology (IT)-Business Strategic Alignment (hereafter referred to as alignment) continues to be a topic of great concern to both researchers and practitioners alike, it is often misunderstood and, as such, many organizations find alignment difficult to achieve. In particular, alignment is often defined in many different ways, its operational measures are used inconsistently, and it is unclear how it can be attained. In this dissertation, we assert that researchers should include explicit references to the type of alignment under study, that adequate and consistent operational measures of each alignment type are necessary, and that we need a better understanding …