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User Acceptance Of E-Commerce Technology: A Meta-Analytic Comparison Of Competing Models, Ali Yayla, Qing Hu

Qing Hu

The Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are widely used in the information systems (IS) literature to explain and predict user technology acceptance behavior. Although these models have been utilized separately in the earlier studies, to increase the richness and predictive power of their studies, scholars have combined both theories in more recent studies. However, few studies have compared these models directly using the same empirical data. The justification for using various hybrid models is mostly anecdotal and convenient rather than based on strong theoretical arguments. Thus the question remains: when studying user technology acceptance behavior, …