Business Commons^™

A Framework For Assessing Product Innovation Strategies In A Competitive Context, Patrick Rondeau, B. J. Bhatt

Scholarship and Professional Work - Business

The development of new products capable of satisfying customer demands on a timely basis has become a priority for firms seeking to improve their competitive advantage in a global context. However, this challenge has become highly complex due to a growing diversity of both products and processes, higher costs, and unprecedented considerations for quality and service. Despite knowing a great deal about both the characteristics of successful firms and new product development processes, little is known regarding requisite guidelines for successful strategies in product development.