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Full-Text Articles in Business
Selecting Appropriate Technology For An Effective Online Extension Course, Paul A. Hill, Amanda D. Ali, Emy A. Swadley, Russell O. Goodrich
Selecting Appropriate Technology For An Effective Online Extension Course, Paul A. Hill, Amanda D. Ali, Emy A. Swadley, Russell O. Goodrich
The Journal of Extension
Technology is a strategic asset in accomplishing the land grant mission. Selecting appropriate technology for Extension program management and delivery is essential to achieving planned outcomes, but can be challenging. This article describes the technology platforms selected by a new, legislatively funded Extension program delivering an online course in a hybrid distance-learning experience. The descriptions and application of these technology platforms will assist Extension professionals in choosing technology suitable for delivery and management of their programs as they plan for impact.
Big Data Customer Knowledge Management, Joseph O. Chan
Big Data Customer Knowledge Management, Joseph O. Chan
Communications of the IIMA
Knowledge management (KM) and customer relationship management (CRM) are dominant strategies for value creation for businesses in the new economy. Customer knowledge management (CKM) results in the merging of KM and CRM, where the knowledge management process is applied to customer knowledge, and customer knowledge is applied to customer relationship management operations. With the emergence of big data as the latest phase in the evolution of technology in business, CKM strategies need to be adjusted to meet the new challenges, changing from an internal organizational focus to new external channels such as social media and machine communications. This paper explores …
Understanding Cyberspace Addictive Behavior With The Critical Social Theory, Ook Lee
Understanding Cyberspace Addictive Behavior With The Critical Social Theory, Ook Lee
Communications of the IIMA
This paper presents an application of the Critical Social Theory (GST) in understanding cyberspace behavior. CST can be used as one of qualitative methodologies in IS research. However most prior IS research utilized a very narrowly drawn insight from CST without historical and social context considered. This study tries to apply a general concept of CST for the purpose of providing plausible explanation for cyberspace behavior. CST identifies unjust conditions and tries to find the cause through critical reflection, which eventually might lead to emancipation of people. In this paper, a cyberspace behavior case of a relatively developed country where …