Business Commons^™

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.

To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun

Journal of International Technology and Information Management

Technology is rapidly changing the business landscape. Workforce skills gap is widening in the digital business environment. Universities and employers call for developing students’ higher-order thinking skills along with integrating technology into academic curricula. We conducted a survey to assess learning outcomes from two groups of undergraduate students: business majors and information technology (IT) majors. SAP ERP hands-on case studies were used for this comparative experiment. The student survey results showed that the students of both majors believed that learning SAP software can lead to more rewarding jobs and they felt confident about their competitiveness in the job market. Although …

An Exploration Of Mobile Device Security Artifacts At Institutions Of Higher Education, Amita Goyal Chin, Diania Mcrae, Beth H. Jones, Mark A. Harris

Journal of International Technology and Information Management

The explosive growth and rapid proliferation of smartphones and other mobile

devices that access data over communication networks has necessitated advocating

and implementing security constraints for the purpose of abetting safe computing.

Remote data access using mobile devices is particularly popular among students at

institutions of higher education. To ensure safe harbor for constituents, it is

imperative for colleges and universities to establish, disseminate, and enforce

mobile device security artifacts, where artifacts is defined as policies, procedures,

guidelines or other documented or undocumented protocols. The purpose of this

study is to explore the existence of, specific content of, and the …