Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John D'Ambra
Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John D'Ambra
Shahriar Akter
Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world’s population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature on continued …
Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John Gaetano D'Ambra
Continuance Of Mhealth Services At The Bottom Of The Pyramid: The Roles Of Service Quality And Trust, Shahriar Akter, Pradeep Ray, John Gaetano D'Ambra
Shahriar Akter
Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world’s population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature on continued …