Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Creating Value From Business Analytics Systems: A Process-Oriented Theoretical Framework And Case Study, Graeme Shanks, Nargiza Bekmamedov, Rajeev Sharma
Creating Value From Business Analytics Systems: A Process-Oriented Theoretical Framework And Case Study, Graeme Shanks, Nargiza Bekmamedov, Rajeev Sharma
Professor Rajeev Sharma
Business analytics can potentially create value and improve competitive advantage for firms. We argue that dynamic and operational capabilities, enabled by business analytics technology, lead to improved firm performance. We develop a process-oriented theoretical framework that explains how dynamic and operational capabilities interact over time to create value. We use the framework to explain how business value was achieved from business analytics systems in a case study at a financial institution. A number of implications of the study are discussed and suggestions for future work are provided.
The Impact Of Strategy And Maturity On Business Analytics And Firm Performance: A Review And Research Agenda, Graeme Shanks, Rajeev Sharma, Peter Seddon, Peter Reynolds
The Impact Of Strategy And Maturity On Business Analytics And Firm Performance: A Review And Research Agenda, Graeme Shanks, Rajeev Sharma, Peter Seddon, Peter Reynolds
Professor Rajeev Sharma
Business analytics involves interpreting organizational data to improve decision-making and to optimise business processes. It has the potential to improve firm performance and increase competitive advantage. Although many case studies have been reported that describe business analytics applications and speculate about how they might contribute to firm performance, there is no clearly articulated and theoretically grounded model in the literature. This paper proposes a theoretical framework for understanding how and why business analytics technology and capabilities can lead to value-creating actions that lead to improved form performance and competitive advantage. We focus particularly on how strategy and maturity impact business …