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Full-Text Articles in Business

A Critique Of The Marker Variable Technique: The Effect Of Alternative Marker Variable Criteria, Rajeev Sharma, Philip Yetton, Jeff Crawford Dec 2012

A Critique Of The Marker Variable Technique: The Effect Of Alternative Marker Variable Criteria, Rajeev Sharma, Philip Yetton, Jeff Crawford

Associate Professor Rajeev Sharma

The marker variable technique offers a practical and easy method to address the validity threat on account of common method variance to the findings of individual studies. However, the validity of the marker variable technique has not been established. This paper examines the validity threat to the marker variable technique arising from multiple criteria for the selection of the marker variable proposed in the literature. Our findings show that the conclusions that can be drawn under different criteria are significantly and substantially different, raising doubts about the validity of the marker variable technique. Proposals for developing theoretically grounded criteria for …


Organisational Culture And Organisational Impacts Of Information Systems: A Review Of The Empirical Literature, Fei Pang, Rajeev Sharma, Reeva Lederman, Suelette Dreyfus Dec 2012

Organisational Culture And Organisational Impacts Of Information Systems: A Review Of The Empirical Literature, Fei Pang, Rajeev Sharma, Reeva Lederman, Suelette Dreyfus

Associate Professor Rajeev Sharma

Organisational culture is an important influence in shaping the organisational impacts of Information Systems. However, the conceptualisation and operationalisation of culture in empirical studies does not reflect the richness of the theoretical literature. In particular, our review finds that the dynamic, emergent and reciprocal nature of the IS-culture relationship has not been adequately examined in the empirical literature. This is partly due to the methodologies employed in existing research. Suggestions for enriching empirical research into the IS- culture relationship are discussed.