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Management Information Systems

San Jose State University

Social Media

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Full-Text Articles in Business

Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb Jan 2012

Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb

G. Kent Webb

As an experiment investigating social media as a data source for making management decisions, photo sharing websites were searched for data on deer sightings. Data about deer density and location are important factors in decisions related to herd management and transportation safety, but such data are often limited or not available. Results indicate that when combined with simple rules, data from photo sharing websites reliably predicted the location of road segments with high risk for deer-vehicle collisions as reported by volunteers to an internet site tracking roadkill. Use of Google Maps as the GIS platform was helpful in plotting and …


Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb Jan 2012

Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb

Faculty Publications, Information Systems & Technology

As an experiment investigating social media as a data source for making management decisions, photo sharing websites were searched for data on deer sightings. Data about deer density and location are important factors in decisions related to herd management and transportation safety, but such data are often limited or not available. Results indicate that when combined with simple rules, data from photo sharing websites reliably predicted the location of road segments with high risk for deer-vehicle collisions as reported by volunteers to an internet site tracking roadkill. Use of Google Maps as the GIS platform was helpful in plotting and …