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The Influence Of Socioeconomic Factors To The Use Of Mobile Phones In The Agricultural Sector Of Tanzania, Edison Wazoel Lubua Dr, Michael E. Kyobe Prof.
The Influence Of Socioeconomic Factors To The Use Of Mobile Phones In The Agricultural Sector Of Tanzania, Edison Wazoel Lubua Dr, Michael E. Kyobe Prof.
The African Journal of Information Systems
This study determined the influence of socioeconomic factors to the adoption of mobile phones in the farming community of Tanzania. Currently, a series of well-established models (such as the TAM, UTAUT and the Social Capital Model) provide inadequate consideration toward socioeconomic factors, by ignoring them, or putting them under the same cluster, regardless of their differences in impacting the technology use. Methodologically, a survey strategy was adopted, with a sample of 116 respondents. The study involved farmers along the Pangani River Basin, found in Kilimanjaro and Tanga Regions of Tanzania. Data was analyzed using advanced quantitative methods such as the …
Mobile Technology Usage For Street Traders’ Market Search In Dodoma—Urban Tanzania: An Exploratory Study, Joel Rumanyika, Matti Tedre, Apiola Mikko, Nasibu Rajabu Mramba
Mobile Technology Usage For Street Traders’ Market Search In Dodoma—Urban Tanzania: An Exploratory Study, Joel Rumanyika, Matti Tedre, Apiola Mikko, Nasibu Rajabu Mramba
The African Journal of Information Systems
Increased access to mobile technologies has significantly contributed to almost all types of work, including informal work. Mobile phones are one such technology that has been exponentially adopted and used by street traders. However, there is limited information about how street traders use mobile phones to search for new markets. This study investigated street traders’ mobile usage for new market search in Dodoma, Tanzania. Qualitative data were collected using in-depth interviews with 29 street traders, followed by a focus group discussion with eight street traders. Thematic analysis was used to analyze the data. The results show that using mobile phones …
The Role Of The Transaction Assurance, Perceived Cost And The Perceived Innovation In The Decision To Continue Using Mobile Money Services Among Small Business Owners, Edison Wazoel Lubua Dr, Philip Pretorius
The Role Of The Transaction Assurance, Perceived Cost And The Perceived Innovation In The Decision To Continue Using Mobile Money Services Among Small Business Owners, Edison Wazoel Lubua Dr, Philip Pretorius
The African Journal of Information Systems
The motive of this study is to assess the role of the perceived transaction assurance, perceived transaction cost, and anticipated future innovations to predict the intention to continue using mobile money services. Currently, many models on the intention to continue using the technology are based on frameworks for general technology adoption. This study acknowledges the value of these frameworks, but extended the analysis to include the perceived transaction assurance and the perceived innovation upon testing. Other variables included in the study are as follows: the influence of the customer support, the ease of correcting mistakes, and the comfortability with transaction …
“E-Commerce Institutionalization Is Not For Us”: Smes Perception Of E-Commerce In Tanzania, Salah Kabanda
“E-Commerce Institutionalization Is Not For Us”: Smes Perception Of E-Commerce In Tanzania, Salah Kabanda
The African Journal of Information Systems
E-Commerce in least developing countries (LDCs) is believed to be non-existent because few businesses, especially Small and Medium Enterprises (SMEs) who are usually the vanguard of the LDCs economy, have adopted E-Commerce and even those that have, none have institutionalized the technology. Using structuration theory as a lens, this study attempts to provide an explanation as to what E-Commerce means to SMEs with the purpose of unraveling the underlying cause for the lack of E-Commerce institutionalization in LDC - Tanzania. Results indicate that SMEs use their social context to create symbolic interpretive schemes that facilitate their shared understanding of E-Commerce. …