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Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
The African Journal of Information Systems
This paper interrogates the suitability of Mobile Technologies to facilitate e-commerce in Kenyan Micro and Small Enterprises (MSEs). The study proposed a theoretical model and empirically tested it using a sample selected using proportionate stratified sampling within well-defined geographic clusters. The study revealed that, while there is massive use of mobile Internet Services (MIS), there is limited use of Mobile Money Transfer Services (MMTS) for B2B and B2C transactions as opposed to C2C and C2B e-commerce transactions. Results also indicated that utilizing MIS and MMTS, positively and significantly influenced organization’s performance through operational, transactional and interactional benefits. On the research …