Business Commons^™

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.

To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun

Journal of International Technology and Information Management

Technology is rapidly changing the business landscape. Workforce skills gap is widening in the digital business environment. Universities and employers call for developing students’ higher-order thinking skills along with integrating technology into academic curricula. We conducted a survey to assess learning outcomes from two groups of undergraduate students: business majors and information technology (IT) majors. SAP ERP hands-on case studies were used for this comparative experiment. The student survey results showed that the students of both majors believed that learning SAP software can lead to more rewarding jobs and they felt confident about their competitiveness in the job market. Although …

Utilization Of Information Technology As Instructional Support In Higher Education – A Case Study, Linda C. Gordon, Erin Gratz, David Kung, Leeshawn Moore, Shelley G. Urbizagastegui

Communications of the IIMA

Despite significant increases in the growth of online education, a review of research reveals few studies of faculty perceptions of the use of technology in classrooms in higher education. Research can explore and illuminate how to bridge the gap between faculty perceptions and institutional goals and objectives for online programs. The study at hand presents the views of full-time and adjunct faculty across the colleges, both on- and off-campus, and the online community, at the University of La Verne, a private Tier II doctoral degree-granting institution located in Southern California.

Strategic Analysis Of The Role Of Information Technology In Higher Education – A Kpi-Centric Model, Linda C. Gordon, Erin Gratz, David S. Kung, Harold Dyck, Frank Lin

Communications of the IIMA

The KPI-centric Strategic Model regarding the Role of Information Technology developed in this research is based on specific details from the University of La Verne’s participation in the 2014 Educause Center for Analysis and Research (ECAR) Study of Undergraduate Students and Information Technology as a benchmarking participant. It also draws on the experience and directions of other institutions such as California State University, University of California. As one of the participating 213 institutions, the University of La Verne’s undergraduate student responses generally mirror the majority view of students enrolled in all institutions of higher education in the United States surveyed …

An Exploration Of Mobile Device Security Artifacts At Institutions Of Higher Education, Amita Goyal Chin, Diania Mcrae, Beth H. Jones, Mark A. Harris

Journal of International Technology and Information Management

The explosive growth and rapid proliferation of smartphones and other mobile

devices that access data over communication networks has necessitated advocating

and implementing security constraints for the purpose of abetting safe computing.

Remote data access using mobile devices is particularly popular among students at

institutions of higher education. To ensure safe harbor for constituents, it is

imperative for colleges and universities to establish, disseminate, and enforce

mobile device security artifacts, where artifacts is defined as policies, procedures,

guidelines or other documented or undocumented protocols. The purpose of this

study is to explore the existence of, specific content of, and the …