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Full-Text Articles in Business

Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter Dec 2015

Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter

Shahriar Akter

Service businesses record the number of visitors as a measure of the performance of their business. However, summarized observations such as the total number of visits per month provide little insight on individual-level visiting behavior. In addition, behavior may change over time, especially in a swiftly changing environment induced by mobile promotions. This paper presents an individual level model for shop visiting behavior based on data of a beauty salon. The model focuses on gradual changes toward responses to mobile direct mail (DM) coupons based on the shop visit interval (SVI) of the beauty salon. This means that as someone …


Ssrn As An Initial Revolution In Academic Knowledge Aggregation And Dissemination, David Bray, Sascha Vitzthum, Benn Konsynski Jan 2010

Ssrn As An Initial Revolution In Academic Knowledge Aggregation And Dissemination, David Bray, Sascha Vitzthum, Benn Konsynski

Sascha Vitzthum

Within this paper we consider our results of using the Social Science Research Network (SSRN) over a period of 18 months to distribute our working papers to the research community. Our experiences have been quite positive, with SSRN serving as a platform both to inform our colleagues about our research as well as inform us about related research (through email and telephoned conversations of colleagues who discovered our paper on SSRN). We then discuss potential future directions for SSRN to consider, and how SSRN might well represent an initial revolution in 21st century academic knowledge aggregation and dissemination. Our paper …


Towards Self-Organizing, Smart Business Networks: Let’S Create ‘Life’ From Inert Information, David Bray, Benn Konsynski Nov 2008

Towards Self-Organizing, Smart Business Networks: Let’S Create ‘Life’ From Inert Information, David Bray, Benn Konsynski

David A. Bray

We review three different theories that can inform how researchers can determine the performance of smart business networks, to include: (1) the Theory of Evolution, (2) the Knowledge-Based Theory of the Firm, and (3) research insights into computers and cognition. We suggest that each of these theories demonstrate that to be generally perceived as smart, an organism needs to be self-organizing, communicative, and tool-making. Consequentially, to determine the performance of a smart business network, we suggest that researchers need to determine the degree to which it is self-organizing, communicative, and tool-making. We then relate these findings to the Internet and …


Systems Theory And Knowledge Management Systems: The Case Of Pratt-Whitney Rocketdyne, Mark Chun, Kiho Sohn, Priscilla Arling, Nelson Granados Dec 2007

Systems Theory And Knowledge Management Systems: The Case Of Pratt-Whitney Rocketdyne, Mark Chun, Kiho Sohn, Priscilla Arling, Nelson Granados

Priscilla Arling

Despite a growing body of research on knowledge management (KM) systems, many managers are still unsure how they can implement a KM system that will effectively contribute to the firm’s competitive advantage. A common framework is one that breaks down KM into four main activities: knowledge creation, storage, transfer, and application. This paper describes one company’s use of an alternative perspective–a systems thinking approach–to define and improve KM within the firm. Pratt-Whitney Rocketdyne moved away from viewing KM as separate processes, to view the organization holistically as a system of people, processes, and technology. Based on this perspective, the company …


Organizational Change Methods, Saurabh Gupta, Dag Nasland, Reham Etantawy Dec 2007

Organizational Change Methods, Saurabh Gupta, Dag Nasland, Reham Etantawy

Saurabh Gupta

No abstract provided.


Peer-To-Peer Technology In Collaborative Learning Networks: Applications And Research Issues, Robert Bostrom, Saurabh Gupta, Janette Hill Dec 2007

Peer-To-Peer Technology In Collaborative Learning Networks: Applications And Research Issues, Robert Bostrom, Saurabh Gupta, Janette Hill

Saurabh Gupta

No abstract provided.


A Meta Theory For Understanding Is In Socio-Technical Systems, Dominic Thomas, Saurabh Gupta, Robert Bostrom Dec 2007

A Meta Theory For Understanding Is In Socio-Technical Systems, Dominic Thomas, Saurabh Gupta, Robert Bostrom

Saurabh Gupta

Information systems (IS) research often attempts to examine and explain how technology leads to outcomes through usage of information technology (IT). Although extensive research in this area has resulted in a significant number of theories, limited work has been done on integrating these theories. This paper presents adaptive structuration theory (AST) as a meta-theory for examining IS within a socio-technical systems (STS) context. Two main contributions are: 1) an understanding of meta-theory and how it fits with other meta-studies and 2) applying AST as a meta-theory to: A) achieve deeper domain understanding, B) provide an overarching perspective for reviewing literature …


Examining The Influence Of Strategic Online Content Delivery, Paul Fadil, Saurabh Gupta, Rahul Kale Dec 2007

Examining The Influence Of Strategic Online Content Delivery, Paul Fadil, Saurabh Gupta, Rahul Kale

Saurabh Gupta

This article describes the development and strategic application of online quizzes to enhance student performance and overall course experience. Although research has increased in the field of technological delivery of educational content, there is yet a dearth of studies when compared to the quantity of activity in practice. The experimental situation that this study presents is generalizable to any regional, public business school with no major in operations management. These schools tend to use operations management as an integral part of its core curriculum. Students are required to take only one required operations course in their program; thus, it becomes …