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Cisadon Forest Coffee Ecotourism Marketing Model: Fields Notes, Tommy Christomy, Fabianus Hiapianto Koesoemadinata, Rahmatia Ayu, Sunu Wasono, Frans Asisi Datang
Cisadon Forest Coffee Ecotourism Marketing Model: Fields Notes, Tommy Christomy, Fabianus Hiapianto Koesoemadinata, Rahmatia Ayu, Sunu Wasono, Frans Asisi Datang
Journal of Environmental Science and Sustainable Development
Cisadon is one of the villages that has coffee as one of the main sources of income for the local community. This research develops the marketing of Cisadon Forest Coffee through the ecotourism sector. Based on applied research, this research proves that the synergy between Kampung Atas and Kampung Bawah can improve the quality of coffee production in Kampung Cisadon. Cisadon Coffee production is developed by conducting sports tourism activities in a virtual race with the focus of Cisadon Coffee as a marketing icon. This research aims to increase community engagement and marketing of Cisadon Forest Coffee. By involving the …