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A Conjoint Analysis Study Of Preferences And Purchasing Behavior Of Potential Adopters Of The Bureau Of Land Management Wild Horses, Omotoyosi O. Adekunle

Theses and Dissertations--Agricultural Economics

This study uses conjoint analysis to examine the preferences of buyers for Bureau of Land Management (BLM) wild horses based on physical attributes of wild horses and individual characteristics of the buyers. Generalized ordered logit models and multinomial logit models are used to study the impact of the buyers’ demographic characteristics such as age, gender, knowledge about wild horse care, and number of wild horses previously adopted on physical attributes of the horses such as color, age, height, training status, temperament, conformation, and unique markings. Using a choice experiment, taken together, these attributes determine buyer’s preferences for a wild horse. …