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The Perpetuation Of Graffiti Art Subculture, Camille Lannert
The Perpetuation Of Graffiti Art Subculture, Camille Lannert
Butler Journal of Undergraduate Research
Graffiti art and the subculture that supports it is a form of graffiti that differs from gang graffiti, immediate graffiti, and street art. This research is a qualitative analysis using partial participant observation of a graffiti art subculture in a Midwestern city. Six themes which characterize this subculture were individual identity, communication, competition, criminality, aesthetic criteria, and changing forms of communication. The implications of the findings for labeling theory and differential association theories are discussed.
The Evolution Of American Microtargeting: An Examination Of Modern Political Messaging, Luke Bunting
The Evolution Of American Microtargeting: An Examination Of Modern Political Messaging, Luke Bunting
Butler Journal of Undergraduate Research
The usage of targeted messaging by political campaigns has seen a drastic evolution in the past fifty years. Through advancement in campaign technology and an increasingly large amount of personal information for sale to organizations willing to pay for it, campaigns have continually narrowed their scope from targeting large demographic groups to targeting voters individually through a process called microtargeting. This paper examines the history of microtargeting in American presidential campaigns, which has resulted in a smaller, more polarized electorate.
Table Of Contents
Butler Journal of Undergraduate Research
Front cover, a list of the article contents in this issue, and editorial information.