Business Commons^™

Too Good To Eat? Cosmetic Standards And Waste In Agricultural Supply Chain, Jiahui Xu

Dissertations and Theses Collection (Open Access)

There is a significant amount of food wasted at the farm level due to high cosmetic standards adopted by retailers. We examine the economic incentives for retailers to adopt such high cosmetic standards and their impact on food loss. We build a sequential game between a retailer and a farmer, where the retailer signs a contract with the farmer specifying both the wholesale price and cosmetic quality standard. By adopting high cosmetic standards, retailers can motivate farmers to exert a higher effort to improve the cosmetic quality, e.g., using better seeds and applying more pesticides. As for the drivers of …