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Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson May 2024

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.


Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner Dec 2023

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …


Navigating Leadership Pathways: Learning Module Development, Alana Skogen Dec 2023

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …


Do Fas Large Export Sales Reports Move Commodity Futures Markets?, William Johnson Sep 2023

Do Fas Large Export Sales Reports Move Commodity Futures Markets?, William Johnson

Graduate Theses and Dissertations

This study sought to determine if the Large Export Reports from the USDA Foreign Agriculture Service have any discernible market-moving impact on particular commodity futures markets. The effect of the reports on futures markets is investigated using four different methods: the average return event study approach, the multiple regression with binary variables model, the autoregressive time series model, and the event spline model. The average returns showed that the FAS's Large Export Sales Reports had no influence on the pricing of wheat futures, but did have a considerable impact on the returns from days before and after the release of …


Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock Aug 2023

Beef And Dairy Substitution Effects Associated With Carbon Labeling And An Information Intervention, Sara Gardner Hedgecock

Graduate Theses and Dissertations

Understanding consumer perceptions of carbon emissions in agriculture is a critical step to help increase the sustainability of food consumption. According to the Food and Agriculture Organization of the United Nations, 14.5 percent of all global anthropogenic GHG emissions are estimated to be represented by livestock (FAO), and cattle, raised for beef and milk, are the largest animal species responsible for emissions, comprising over 60 percent of the livestock sector’s emissions. This motivates this study’s analysis of beef and dairy milk products and alternatives. To better understand how consumers may substitute meat and milk products when provided with information about …


Ireland V. United States: Agricultural And Environmental Sustainability Policies, Lauryn O'Grady May 2023

Ireland V. United States: Agricultural And Environmental Sustainability Policies, Lauryn O'Grady

Accounting Undergraduate Honors Theses

The United States and Ireland have varying practices to achieve similar objectives in regard to environmental sustainability. While the European Union has maintained and updated a uniform policy throughout its existence--the Common Agricultural Policy--the United States instead created short-term solutions to a long-term problem. Not only does the United States tend to solve issues in the short-term, the policies between agricultural production and environmental sustainability are not necessarily aligned or remotely relative to the other. While the United States’ new Global Food Security Strategy implements parts of both agricultural and environmental sustainability, much of the history was not based off …


Foreign Ownership Of Agricultural Land In The United States: A Case Study Concerning The 2023 Grassroots Policy And Legislative Landscape, Mary Eichenberger May 2023

Foreign Ownership Of Agricultural Land In The United States: A Case Study Concerning The 2023 Grassroots Policy And Legislative Landscape, Mary Eichenberger

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Historically, foreign ownership of land in the United States has existed for centuries. Many state laws expressly allow for foreign ownership of agricultural land in their state. However, this study will find that a push to amend these laws has begun in recent years in state and federal legislatures. Grassroots member-focused agricultural organizations, representative of the agricultural community, have also seen a shift in member-developed policy. This shift is toward an attitude of concern and increased oversight of foreign land investment. From the data gathered, it can be inferred that public awareness in the agricultural community is increasing concerning foreign …


Understanding The Operations And Decision-Making Of Cow-Calf Farmers In Northwest Arkansas, Clayton Weyl May 2023

Understanding The Operations And Decision-Making Of Cow-Calf Farmers In Northwest Arkansas, Clayton Weyl

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Societal pressure on farmers has become a more central part of the rhetoric surrounding livestock production. This study includes farmers in the discourse on the rhetoric surrounding climate change via interviews and simulations tailored to their operation. Previous research has addressed regenerative agricultural practices and conditions that influence farmer decision-making, but little research has analyzed decision-making in tandem with environmental practices. The literature reveals that cow-calf producer decision-making is influenced by their reliance on cattle as an income source, and farmers overall choose climate-friendly practices based on their perceptions about climate change. The goal of this research was to gather …


Effect Of Nanobubble-Oxygenated Water For Irrigation Of Sand-Based Golf Course Putting Greens, Eric Deboer May 2023

Effect Of Nanobubble-Oxygenated Water For Irrigation Of Sand-Based Golf Course Putting Greens, Eric Deboer

Graduate Theses and Dissertations

Nanobubbles (NBs) are sub-micron, stable cavities of gas. The properties of NBs theoretically allow long bubble residence times and high gas dissolution rates resulting in the supersaturation of oxygen in water. Adequate soil aeration is a constant concern for producers of agricultural and horticultural crops. Because of their unique properties, NBs have been investigated for oxygenating water used in the irrigation of various agricultural and horticultural crops to increase soil oxygen concentration. Creeping bentgrass (Agrostis stolonifera L.) is the most widely used turfgrass for golf course putting green surfaces. Golf course superintendents use various methods to increase soil oxygen in …


Crafting The Brand: Characterizing Consumer Perspective Of Brand Equity Among Microbreweries In Northwest Arkansas, Alyssa Johnson May 2023

Crafting The Brand: Characterizing Consumer Perspective Of Brand Equity Among Microbreweries In Northwest Arkansas, Alyssa Johnson

Graduate Theses and Dissertations

Craft beer and craft breweries are on the rise across the United States and more importantly, in Arkansas. Throughout the past two decades, craft beer has gained popularity in the state of Arkansas as the number of craft breweries have risen across the state. However, there is currently little literature on how branding in craft breweries in Northwest Arkansas is used to gain and retain loyal consumers. This study aimed to add to the academic literature and provide practical recommendations to practitioners on how brand equity is built among craft breweries in Northwest Arkansas, using qualitative interviews. Marketing strategies of …


Solar Grazing As A Possible Vegetation Management Solution: A Budget Analysis, Byron Louk May 2023

Solar Grazing As A Possible Vegetation Management Solution: A Budget Analysis, Byron Louk

Agricultural Economics and Agribusiness Undergraduate Honors Theses

A growing response to climate change among agricultural producers is to integrate renewable energy production in their portfolio of enterprises. Nonetheless, land use competition for agricultural production and solar energy production exists. To alleviate some of this competition, and possibly generate income for sheep grazers, photovoltaic (PV) system operators may save on operations and maintenance by grazing forages under solar panels rather than using mechanical or chemical means of vegetation management. “Solar grazing” operations have been shown to be economically feasible for PV system operators who own the land and pay for sheep grazing as a method of vegetation management, …


Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman Aug 2022

Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman

Graduate Theses and Dissertations

Sustainability is an important, commonly discussed societal goal regarding assurance of resources for the world to be able to enjoy a prosperous future. Three primary dimensions of sustainability include environmental, economic, and social sustainability, and objectives for various projects can be aimed at any of the three dimensions to pursue societal sustainability. Solar installations, which can be used to pursue environmental and economic sustainability, convert abundant sunlight to electricity, displacing fossil fuel use that contributes harmful greenhouse gases to the atmosphere. The regulatory environment at the state level has a significant impact on the feasibility of solar projects. At present, …


Are Some Analysts Superior At Forecasting World Grain Supplies?, Emmie M. Noyes May 2022

Are Some Analysts Superior At Forecasting World Grain Supplies?, Emmie M. Noyes

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Whether agriculture is how you make your living or simply a means of putting food on your table, the prices of agricultural commodities and products affect us all. When buying and selling agricultural commodities, both farmers and firms use futures markets. Futures markets help minimize price risk, which is important to both sides of the transaction.

Recently, private analysis firms have started to forecast the information contained in the USDA’s WASDE report. This is relevant because future prices react to new information contained in WASDE reports. These firms will release their information a few days before the WASDE comes out …


Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara Dec 2021

Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …


Use Patterns And Influencing Factors Of Irrigation Best Management Practices In The Lower Mississippi River Basin, Merri E. Day Dec 2021

Use Patterns And Influencing Factors Of Irrigation Best Management Practices In The Lower Mississippi River Basin, Merri E. Day

Graduate Theses and Dissertations

This study uses the 2016 Irrigation Survey from Arkansas, Louisiana, and Mississippi to document the use of irrigation best management practices (IBMPs), analyze use patterns, and use quantitative methods to determine factors that influence producers’ decisions regarding IBMPs. IBMPs included in the survey can be grouped as: field management practices (zero-grade leveling, precision-grade leveling, end blocking, warped surface, and deep tillage), water flow control practices (computerized pipe-hole selection, multiple-inlet irrigation, surge irrigation, alternate wetting and drying, cutback irrigation, flow meters, and pump timers), water recovery/storage practices (tail-water recovery system and on-farm storage reservoir), and advanced irrigation scheduling practices (soil moisture …


Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts Dec 2021

Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts

Graduate Theses and Dissertations

Soil testing has become an increasingly important tool in making agronomically efficient production management decisions. N-STaR is a N test used in rice production and is unique in its ability to selectively quantify soil organic-N compounds which are readily mineralizable for plant N uptake and contribute to growth and yield. This study uses historical (2002–2018) adoption rates of N-STaR, which is funded through Rice Checkoff funds, to calculate the total cost savings from N-STaR adoption. These cost savings alone would be the “typical” benefits used in a benefit-cost ratio of a public ally funded research program like N-STaR. However, we …


Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery Jul 2021

Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery

Graduate Theses and Dissertations

As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …


Are Rice Markets In Bangladesh Efficiently Pricing Rice Based On Quality? An Empirical Assessment, Indrani Saha Jul 2021

Are Rice Markets In Bangladesh Efficiently Pricing Rice Based On Quality? An Empirical Assessment, Indrani Saha

Graduate Theses and Dissertations

Rice is an important staple for more than half of the world’s population and is the main staple in Bangladesh, accounting for 65 percent to 70 percent of the daily calorie intake. The importance of rice consumption and the high level of food insecurity in Bangladesh highlights the importance of having markets that efficiently price rice according to consumer preferences. This study aims to assess how effectively rice prices in Bangladesh are reflective of rice quality. More specifically, we estimate how the rice market is currently pricing selected rice quality attributes, such as broken percentage, chalk percentage, kernel size and …


The Influence Of Peer Irrigators On The Extensive And Intensive Margin Of Irrigation Techniques, Victoria Bailey May 2021

The Influence Of Peer Irrigators On The Extensive And Intensive Margin Of Irrigation Techniques, Victoria Bailey

Graduate Theses and Dissertations

We examine how irrigation techniques in use by family and friends influence the use and share of land utilizing different irrigation techniques by Arkansas producers. A bivariate sample selection model simultaneously estimates how farm characteristics determine the use and explain the share of a farm that utilizes an irrigation technique. We find that the irrigation techniques in use by family and friends do affect the irrigation techniques a producer uses and the share of acres utilizing different irrigation techniques. A producer with a family or friend that uses end-blocking irrigation is 41% more likely to use end-blocking themselves. Having a …


Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm May 2021

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm

Graduate Theses and Dissertations

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in DRC, Ghana …


Can Small-Scale Poultry Initiatives Alleviate Food Insecurity And Increase Empowerment For Women In Economically Disadvantaged Areas?, Patrick Daniels May 2021

Can Small-Scale Poultry Initiatives Alleviate Food Insecurity And Increase Empowerment For Women In Economically Disadvantaged Areas?, Patrick Daniels

Accounting Undergraduate Honors Theses

In the summer of 2019, I, along with 8 other students from the University of Arkansas departed the United States for the Central American country of Belize. Despite our limited knowledge of what Belize held in store for us, we were enthusiastic about the coming months. While we had different projects, we all set out with the same universal question in mind. How can we use the knowledge we have gained through education to make a positive impact on the lives of people living in an impoverished town? Some of the members of our team worked alongside local businesses to …


Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz May 2021

Effects Of Retail Case Environment And Led Lighting Temperature On Color Of Ground Beef Patties, Mesa Kutz

Animal Science Undergraduate Honors Theses

The objective of this study was to explore different type of retail cases and case environments, primarily lighting, to quantify the impact on shelf life. Coarse ground 80:20 beef from a local retail establishment was acquired between 7 and 10 d from the box date and fine ground through a 9.5 mm grinder plate, and then formed into 150.25 g patties with an automatic patty forming machine. Each patty was then individually packaged in PVC-overwrap packages and randomly assigned to one of the four different treatments: open, multideck cases with 3000 K lighting (OPEN3000),open 3500 K lighting (OPEN3500),enclosed, …


Comparative Analysis Of Azo Dye Restriction In The International Textile Industry, Kayla Demark May 2021

Comparative Analysis Of Azo Dye Restriction In The International Textile Industry, Kayla Demark

Apparel Merchandising and Product Development Undergraduate Honors Theses

Azo dyes are the most used type of dye in the textile industry. Some of these dyes have the potential to be extremely toxic to both human health and the environment. While regulations of these dyes vary across the world, it is suggested that not enough is being done to protect consumers and the environment from potentially harmful azo dyes (Rawat et al., 2016). It is the responsibility of apparel companies to ensure that their products that contain azo dyes are safe for consumers.

The purpose of this study was to understand how azo dyes and their by-products are restricted …


The Effects Of Common Stressors On Poultry Production: A Case Study In Northern Mozambique, Grace Lehfeldt May 2021

The Effects Of Common Stressors On Poultry Production: A Case Study In Northern Mozambique, Grace Lehfeldt

Finance Undergraduate Honors Theses

Chicken is one of the main proteins that feeds the world. For centuries, the human race has relied on chickens to eat. Therefore, as food science becomes more relevant, the way that chickens are raised has become a science. However, this is not true in every part of the world. In Mozambique the process for raising chickens for consumption is not the same as it would be in America. This is a study of two specific “stressors” (feed and temperature) and how they impacted chicken growth and development on a live production poultry farm in Northern Mozambique. In addition, it …


Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska May 2021

Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska

Graduate Theses and Dissertations

The objective of this study is to explore wine purchase behavior in the United States market, including different off-premise channels using AC Nielsen panel data and wine prices and rankings from the Wine Enthusiast database of wine reviews. The purpose of this thesis is to identify factors that impact customer loyalty to retail wine brands. In so doing my goal is to provide information that can be used to improve marketing efforts of small wineries that are seeking to grow into mainstream retail formats. The results suggest that efforts to build brand equity will be more successful if the brand …


Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks May 2021

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …


“The Role Of Poultry On Food Insecurity In Mozambique”, Austin Heinisch May 2021

“The Role Of Poultry On Food Insecurity In Mozambique”, Austin Heinisch

Finance Undergraduate Honors Theses

Hunger, poverty, and starvation in developing countries are some of the most prevalent challenges facing the world today but many people outside of these areas are not fully aware as to just how bad it is. In the country of Mozambique, where the following research took place, food insecurity levels are rampant, and many different groups/companies are trying to change that. Through a service-learning study abroad program in the summer of 2019, my group and I worked with the local company New Horizons to research ways in which poultry production for both the company and their rural out growers could …


Consumer Food Socialization In The School And Home, Ashley Deutsch Cermin Jul 2020

Consumer Food Socialization In The School And Home, Ashley Deutsch Cermin

Graduate Theses and Dissertations

Consumer socialization literature has focused on individual socialization agents and their isolated effects. However, as John (1999) pointed out, children do not grow up in a social vacuum. Instead, the multitude of agents socializing children find their narratives interacting and their effects continually shaped and co-created. To understand how school-age children learn about food, I interrogate the complexity of socialization in three essays.

In the first essay, I take an ethnographic approach to investigate the interactive effect peers and adults, namely service workers, have on children’s food socialization in a public-school lunchroom. By combining a Loseke’s (2007) layered narrative model …


Asymmetric Exchange Rate Pass-Through In Southeast Asian Rice Trade, Taylor Wiseman May 2020

Asymmetric Exchange Rate Pass-Through In Southeast Asian Rice Trade, Taylor Wiseman

Graduate Theses and Dissertations

Asian countries consume approximately 90% of the world’s rice supply. Between 2007 and 2014, Thailand, Vietnam, and India accounted for 60% of the world’s exports of rice. This paper estimates the impact of exchange rate fluctuations on bilateral trade flows in Southeast Asia. Because most Southeast Asian countries have state trading enterprises or agencies controlling rice trade, this analysis will provide insight as to whether these agencies respond to exchange rate fluctuations in a manner consistent with economic theory. Behavior inconsistent with economic theory could provide evidence of stabilizing domestic prices, market power, or export expansion policies. The analysis focuses …


The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker May 2020

The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Globally, rice producers are faced with the temporal problem of deciding the optimal time to being rice harvest. When harvested, paddy rice is typically at a moisture content (HMC) between 15 and 22%. Upon delivery, the rice is subsequently dried by the mill to a moisture content (MC) of 12.5%. Riceland Foods Inc., the largest miller of rice in the world, uses a stair-step pricing model to charge farmers to dry in price/unit as the MC of grain decreases from a range of +22% to 13.5%. This study estimates an alternative linear relationship in the stair-step model to determine MC …