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Full-Text Articles in Business
Advertising Icons: Preserving The Cultural Record Of Brand Ambassadors, Patricia Sobczak, Sam Byrd
Advertising Icons: Preserving The Cultural Record Of Brand Ambassadors, Patricia Sobczak, Sam Byrd
VCU Libraries Faculty and Staff Publications
The authors discuss the background and implementation of the Brandcenter Advertising Icons image collection, available at https://scholarscompass.vcu.edu/brandcenter_icons/
Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand
Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand
University Libraries Faculty Publications
Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …