Business Commons^™

Library-Sponsored Case Competitions: Best Practices And Assessment Of Learning Gains, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

The Parrish Library Case Competition is an annual library-administered, library-sponsored case competition where teams of undergraduate students compete against one another to make better evidence-based decisions for business problems. This article includes a description the case competition as a resource for other libraries interested in sponsoring similar case competitions as part of their information literacy programs. Students who participated in the case competition saw their learning grow as assessed through questionnaires and focus groups. Students who had not taken an information literacy course perceived their understanding as lower than those who had taken a course.

University Of Nebraska–Lincoln Libraries Archives And Special Collections Organizational Analysis, Carol Pitts Diedrichs

UNL Libraries: White Papers

Libraries everywhere are undergoing tremendous transformation in staffing, services, and collections. Archives and special collections are growing in importance and are moving quickly from the perimeter to the center of library activities and services. The University of Nebraska Lincoln Libraries invited me to conduct and facilitate a 1.5 day workshop/retreat on trends and strategic goals/initiatives for archives and special collections including review of the current organizational structure, staffing and services. The workshop/retreat focused on the following goals:

To hone strategic goals for UNL Archives and Special Collections over the next 3-5 years including evaluation of related staffing needs;

To identify …

Business Of Social Global Design And Innovation Bus 348, Andrée J. Rathemacher

Library Impact Statements

No abstract provided.

Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand

University Libraries Faculty Publications

Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …

Merge Ahead: Library-It Organizations In The Liberal Arts, Lisa A. Forrest, Niranjan Davray, Heather Woods, Dave Smallen

Presentations

Organizational mergers between libraries and information technology services have become more common in recent years. From curbing administrative costs to improving communication to supporting student and faculty success, merged institutions cite a variety of reasons for joining forces. How do successfully merged library and IT services work? What are the challenges and opportunities for those leading within these organizations? What lessons can stand alone organizations glean from these unions? Presenters from four liberal arts institutions--Hamilton, Kenyon, Trinity, and Wellesley Colleges--will share a variety of perspectives and advice for those contemplating a merger or just looking to improve Library-IT relationships. Session …

Managing With Purpose: Integrating Assessment, Planning, And Budgeting, Gregory A. Smith

Faculty Publications and Presentations

Assessment, planning, and budgeting are interrelated disciplines that play an important role in accomplishing a library's mission. This conference session introduces tools and concepts that will equip attendees to manage library services strategically in response to evolving customer needs and environmental conditions. Four tools—the logic model, six dimensions of assessment, the balanced scorecard, and the business model canvas—will enable managers to evaluate, plan, and communicate progress in the pursuit of mission and vision. Additionally, two concepts—opportunity cost and the principal-agent problem—will provide context for planning and budgeting decisions.

Entrepreneurship In Local Economy And Food Systems Saf 401, Michael Cerbo

Library Impact Statements

No abstract provided.

How We’Ll Fight The Next Deadly Virus Ted Talk Annotated Resource List, Susie Roy

Undergraduate Research Award

No abstract provided.

Your Body Language Shapes Who You Are Ted Talk Annotated Resource List, Elizabeth Hurm

Undergraduate Research Award

No abstract provided.

Manufacturing And Engineering [Career Paper], Mahdi Alawami

Undergraduate Research Award

No abstract provided.

Critical Pedagogy For Business And Management Undergraduates: Evaluation Of Marketing Information, Ilana Stonebraker, Caitlan Maxwell, Jessica Jerrit

Libraries Faculty and Staff Scholarship and Research

No abstract provided.

Smu Libraries: “Sensory” In Library Spaces, Nursyeha Yahaya, Salihin Mohammed Ali, Devika Sangaram

Research Collection Library

No abstract provided.

Open Materials Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Valerie L. Bartelt, Murad Moqbel

Information Systems Faculty Publications and Presentations

This paper provides the materials used to collect survey data for the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015). This replication paper used trust and perceived risk, in addition to the technology acceptance model (TAM) factors of perceived usefulness and perceived ease of use, to determine how consumer’s behavioral intentions affect online transactions (Moqbel & Bartelt, 2015). Two hundred forty participants took part in the 15-minute survey, with the option of choosing either online or paper format. This paper provides additional materials and details on how the survey was conducted. Step-by-step explanations are provided for the design, …

Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar

Library Presentations, Posters, and Audiovisual Materials

For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …

Webinar 1: Marketing And Branding: Asserting Your Value, Michele Villagran

Faculty Publications

Promoting and Enhancing the Advancement of Rural Libraries (PEARL) project: Rural & Small Libraries 4-part Webinar Series with Dr. Michele A. L. Villagran.

Toward Informed Leadership: Teaching Students To Make Better Decisions Using Information, Ilana Stonebraker

Libraries Faculty and Staff Scholarship and Research

Studies have shown that introducing additional information without context leads to worse decision making. Informed leadership is the purposeful integration of information into decision management. This article reframes information literacy as decision management using elements of evidence-based management. It highlights strategies such as decision awareness, process creation, and decision practice and approaches for purposeful application in the information literacy classroom.

Communicating With Library Donors, Marilyn K. Moody

Library Faculty Publications and Presentations

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.

Support The Library, Support The University: Communicating The Value And Impact Of The Library, Marilyn K. Moody

Library Faculty Publications and Presentations

What is the value and impact of the library on the university, and how do you communicate it to others? How do you frame the conversation about library value with both external and internal audiences? Given the rapidly changing library and higher education environment, what are meaningful ways to discuss the value of libraries with donors and alumni whose own experiences as students may have been very different? What key messages about the library engage and resonate, and how can you identify and convey those messages?

Volume 21 Issue 4 Introduction (Library Marketing And Communications), Joan Petit

Library Faculty Publications and Presentations

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing program.

This …

The Dawn Of De-Extinction. Are You Ready? Ted Talk Annotated Resource List, Benjamin Paul Watson

Undergraduate Research Award

No abstract provided.

Nursing [Career Paper], Hannah Garrett

Undergraduate Research Award

No abstract provided.

University Of Nebraska–Lincoln Libraries Workflow And Organizational Analysis, Carol Pitts Diedrichs, Lisa German

UNL Libraries: White Papers

Libraries everywhere are undergoing tremendous transformation in staffing, services, and collections. With the need to create new programs and services, it is critical that resources are deployed in the most efficient way possible. Library workforces across the country are aging and succession planning is important for libraries to thrive. The University of Nebraska at Lincoln Libraries invited us to review staffing, examine the organizational structure, communication pathways, and general workflows in the DARM and to make recommendations for changes that would improve and enhance service quality, improve productivity, and best align library faculty and staff with organizational priorities and needs. …

Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad

Roesch Library Staff Publications

Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.

Like A Boss: Moving From The Front Lines Into Middle Management, Megan Hodge, Nicole Spoor, Cassidy Sheehan

VCU Libraries Faculty and Staff Presentations

Can an academic librarian who has only worked on the front lines compete with those who have supervisory experience for middle management positions? What traits are hiring committees looking for in middle managers for public services, especially in applicants with no prior supervisory experience? While the literature does provide tips and advice for new managers, as yet there are no studies examining what hiring committees look for in middle management applicants.

This study has taken a three-pronged approach to data collection: a qualitative study consisting of interviews with academic librarians who have served on hiring committees for middle-management positions, and …

Open Data Discourse: Consumer Acceptance Of Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model, Murad Moqbel, Valerie L. Bartelt

Information Systems Faculty Publications and Presentations

This paper provides the data used to analyze the conceptual replication of Pavlou (2003) by Moqbel and Bartelt (2015) which studied factors that impacted consumer’s behavioral intentions to make online transactions by integrating trust and perceived risk with the technology acceptance model (TAM). We provide a detailed description of the data so it meets the open data standards. In particular, we explain the structure of the data so that other researchers can easily analyze the same dataset to come to the same results and conclusions. Our dataset consists of 240 observations which includes the following constructs: perceived trust, perceived risk, …

Competitive Intelligence For Mba Students: Credit Courses, Hal P. Kirkwood Jr

Libraries Faculty and Staff Creative Materials

Poster was presented at the Business & Finance Division Poster Session at the Special Libraries Association Annual Conference in Philadelphia, PA, 2016. Focus of the poster is on the credit-level courses taught by Prof Hal Kirkwood to MBA students in the Krannert Graduate School of Management on the topics of international business research and an introduction to competitive intelligence.

Peer Guides Deliver Popcorn And More At The University Of Nebraska-Lincoln, Joan Barnes

UNL Libraries: Faculty Publications

In recent years, one of our key strategic goals at the University of Nebraska-Lincoln (UNL; http://libraries.unl.edu) has been to transform into a more student-centered library by creating a more inviting and comfortable environment for study, collaboration, and academic programming. To accomplish this goal, we needed feedback from students, which meant we had to develop formal, and informal, ways to engage , them. As a member of the User Experience and Student Success Team, in August 2014, I was given the responsibility of coordinating a new initiative called the Peer Guide Program. The plan was that I'd hire undergraduate students to …

Technology Triage: Assessing And Managing Library Systems And Projects, Michael Rodriguez

Published Works

"Technology Triage" presents triage as a framework by which to manage and assess information technology systems and projects in small academic libraries. Drawing on the triage methodology and examples presented in this chapter, library technology managers are better able to assess, prioritize, and manage technology repairs and enhancements in the high-stakes, low-budget environments of many small or rural academic libraries. Triage enables managers to allocate scarce personnel, time and resources with maximal efficiency to obtain the best results for staff and end users.

Book Review: Adding Value To Libraries, Archives, And Museums: Harnessing The Force That Drives Your Organization’S Future, Jennifer A. Bartlett

Library Faculty and Staff Publications

Value in libraries, archives, museums, and other cultural organizations has traditionally been centered on collections and services. Today’s libraries are looking at new ways to make their operations valuable to their patrons. Adding Value is geared toward library managers and administrators focusing on understanding, identifying, planning, and implementing services with an eye toward new definitions of value.

The Intellectual Patterns Of Management Information System Research: A Bibliometric Study On International Journal Of Management Reviews, Basudev Mohanty, Jyotshna Sahoo

Library Philosophy and Practice (e-journal)

The present study is modeled with the purpose to explore the quantitative and qualitative assessment of global Management Information System (MIS) research by using various bibliometric indicators on International Journal of Management Reviews (IJMR) journal literature. It examines and presents an analysis of 180 research communications published during the period 1999-2009 in the area of MIS. The present study significantly examines the various bibliometric dimensions of the journal literature such as growth of literature, authorship pattern, degree of collaboration, authors’ productivity, geographical distribution, citation pattern, length of articles, institution-wise distribution of articles, journal matrix, discipline-wise distributions of articles, productive institutions …