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Full-Text Articles in Business
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena
Publications and Research
Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …
"Flipped Classroom" Information Literacy In Business Management Courses--What Have We Learned?, Madeline Cohen, Deborah Sanders
"Flipped Classroom" Information Literacy In Business Management Courses--What Have We Learned?, Madeline Cohen, Deborah Sanders
Publications and Research
This presentation reports on a successful cross-department collaboration between the library and the business department at Lehman to conduct information literacy instruction as a "flipped classroom." Ways that the flipped design have been tailored to meet the needs of teaching business research will be demonstrated. Evidence of student learning and qualitative evaluation of student and faculty experience will be presented. Practical tips on implementing flipped instruction will be provided.
Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg
Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg
Publications and Research
Building a qualified and capable staff to engage students, faculty, and staff in a 21st century academic libraries requires that libraries rethink traditional approaches to recruitment and retention. This article draws attention to four phases: strategic planning, branding, pipe-lining, and candidate experience as essential to talent acquisition.