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Leading With Trust: A Phenomenological Study Of The Strategies Leaders In Certified B Corporations Use To Build Trust With Their Employees, Victoria Wodarczyk
Leading With Trust: A Phenomenological Study Of The Strategies Leaders In Certified B Corporations Use To Build Trust With Their Employees, Victoria Wodarczyk
Dissertations
Purpose:The purpose of this phenomenological study was to explore how senior management leaders of certified B Corporations (B Corps) build trust with employees, using the 5 domains of connection, concern, candor, competence, and consistency.
Methodology:Aqualitative phenomenological approach was used in this study to explore how senior leaders of certified B Corps build trust with their employees using The Values Institute (TVI; Weisman, 2016) trust framework and the accompanying domains of connection, concern, candor, competence, and consistency. Participants were purposely chosen based on study criteria of a senior management leader in a certified B Corp including leadership for at …