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Full-Text Articles in Business
"Beyond The New Economy: The Other Technology Revolution" From The Entrepreneur’S Intellectual Property & Business Handbook, Jon Garon
Faculty Scholarship
This article is part of a series of book excerpts from The Entrepreneur’s Intellectual Property & Business Handbook, which provides the business, strategy, and legal reference guide for start-ups and small businesses. While the book refers to the Internet as perhaps the most significant technological change in the 21st century, computer technology, microbiology, and many other fields have undergone similar explosions in innovation.
"Attendee Basics: Survival Guide For Patrons, Customers, Guests, And Goers" From The Pop Culture Business Handbook For Cons And Festivals, Jon Garon
Faculty Scholarship
This article is part of a series of book excerpts The Pop Culture Business Handbook for Cons andFestivals, which provides the business, strategy, and legal reference guide for fan conventions, filmfestivals, musical festivals, and cultural events.Cons use a range of labels for the people who attend the event as paid ticket holders. Whether thepeople are labeled attendees, patrons, guests, concert-goers, or customers, many of the chapters ofthis book identify how the Con organizers address these differing ticket holders and should plan andprepare to assure each group has a safe, fun, and memorable experience. This chapter focuses on theattendees and what …