Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Big Data Analytics Adoption: Determinants And Performances Among Small To Medium-Sized Enterprises, Parisa Maroufkhani, Ming-Lang Tseng, Mohammad Iranmanesh, Wan Khairuzzaman Wan Ismail, Haliyana Khalid
Big Data Analytics Adoption: Determinants And Performances Among Small To Medium-Sized Enterprises, Parisa Maroufkhani, Ming-Lang Tseng, Mohammad Iranmanesh, Wan Khairuzzaman Wan Ismail, Haliyana Khalid
Research outputs 2014 to 2021
© 2020 Elsevier Ltd Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption …