Business Commons^™

Assessing Whether The Regional Differences Between Countries Influence Business Strategies Of Multinational Companies, Christopher Scott Powell

Doctoral Dissertations and Projects

The purpose of the qualitative multi-case study design study is to add to the body of knowledge by exploring how MNCs in the United Kingdom, Ireland, France, Germany, Belgium, and Switzerland (a) employ global approaches in their foreign market operations and (b) differ in their outcomes in international activities compared with their corresponding domestic operations. Findings from the study have shown that cultural differences between the home and host companies have a profound effect on the internationalization strategy. Most of the managers included in the study reported that their organizations encourage diversity and cultural competencies. They also recommended conducting a …