Business Commons^™

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

Impact Of Offshore Outsourcing On Competitive Advantage Of U.S. Multinational Corporations, Yoram Benit

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Offshore outsourcing became a common business practice by most U.S. and Western businesses after the Internet became viable. It is expected that by 2015 the U.S. market will outsource 3.3 million employment opportunities and will pay an estimated $136 billion in salaries to Asian countries (Hemphill, 2004). Outsourcing became a necessity for corporations to reduce cost and maintain competitiveness in the marketplace, but its effectiveness in achieving superior performance and competitive advantage needs to be explored.

The relationship among offshore outsourcing, market freedom, and competitive advantage is an important issue for multinational corporations to conduct business and gain competitive advantage. …

Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …

The Impact Of Collective Animosity And Collective Guilt On The Judgments Of And Preferences For Japanese Products, Amro Maher

Theses and Dissertations in Business Administration

Collective animosity and its effects on consumers' perceptions of and preferences for foreign products from the perpetrators' country of origin has received considerable attention in the marketing literature (Ettenson and Klein 2005; Klein, Ettenson and Morris 1998; Klein 2002; Nijseen and Douglas 2005). Collective animosity however is only one possible emotion that might be experienced towards other groups (Smith 1993; Smith 1999; Mackie, Devos and Smith 2000). Collective guilt is one of these possible emotions that have received considerable attention in the social psychology literature. Collective guilt refers to the distress that one might feel due to moral transgressions performed …

The Political Economy Of Tariff Setting In Egypt, Heba Abou Shnief

Archived Theses and Dissertations

No abstract provided.

The Relationship Of Globalization In The Development And Success Of The Chilean Wine Industry, Jeanette Kripas

Theses, Dissertations and Capstones

This thesis considers the economic geography of location, distribution and spatial organization of activities across the earth by focusing on the aspects of international trade and development. This will be accomplished by examining the process of globalization within the Chilean wine industry. This research explores several themes: 1) Globalization as a process, including the effects such as interdependence and global brands; 2) The role of globalization in the development of the wine industry; and 3) Whether or not the development of the wine industry accounts for generally positive attitudes toward globalization in Chile. Data analysis includes an examination of how …

Test For The Existence Of Casualty Relationships Between The Market Indices Of The United States And The Gulf Cooperation Council Countries, Yusef Abdullah Yusef Alyusef

Theses Digitization Project

The purpose of this project was to test for such relations between the markets of the Gulf Cooperation Council (GCC) and the United States (U.S.). The GCC countries include the six countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). All six countries stock markets are put to the test to look for correlations and to determine the impact of any relationship between them and the U.S. On the other hand, the U.S. is the largest economy, as it represents one of the largest energy consumers of their oil production.