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Full-Text Articles in Business
Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick
Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick
Journal of the Department of Agriculture, Western Australia, Series 4
In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.
Food Into Asia, Geraldine Pasqual, Richard Taylor
Food Into Asia, Geraldine Pasqual, Richard Taylor
Journal of the Department of Agriculture, Western Australia, Series 4
Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.
Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.