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Full-Text Articles in Business
The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
Honors Projects
This case study evaluates the effectiveness of standardized international marketing campaigns versus globalized international marketing campaigns in the context of two multinational corporations, McDonald's and Burger King, both operating in the United Kingdom. The study compares the outcomes of a standardized marketing approach, which uses the same marketing messages and materials across all regions, to a globalized approach that considers local cultural differences and modifies the marketing messages accordingly. The study analyzes the impact of each approach on brand recognition, and customer engagement, as well as the benefits and challenges associated with each strategy. Additionally, the study examines the importance …
Flexibility Is Key: Managing Rubber’S Elastic Sourcing Demands, Alexander Kennedy
Flexibility Is Key: Managing Rubber’S Elastic Sourcing Demands, Alexander Kennedy
Honors Projects
A contemporary study of how tire manufacturers are responding to supply chain challenges resulting from the Russian invasion of Ukraine by comparing them to actions taken during World War II. Supply chain management principles are applied within the context of the tire and rubber industry to provide recommendations for dealing with supply disruptions in future conflicts.
Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon
Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon
Honors Projects
In recent years, companies from a plethora of industries have participated in the act of corporate inversion, which is essentially moving the headquarters of a company to a subsidiary branch located in another country. There are some substantial benefits as well as drawbacks to this practice; therefore, the objective of this project is to examine this from an accounting and international business perspective. This project will investigate the research of corporate inversion, including both current and potential legislation, and give guidance to companies deciding to move abroad as well as using a hypothetical company to examine this phenomenon in a …