Business Commons^™

The Influence Of National Culture On Tipping Behavior, Zina Abraham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to explore the various factors that contribute to cultural differences in tipping behavior. This meta-analysis of the current research can be applied to understand the tipping habits of international tourists in Las Vegas, a relatively unexplored topic.

The Pros And Cons Of Outsourcing, Angela Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

Outsourcing has become increasingly popular to the public since the mid-20th century and has become more controversial in the last decade. The United States economy has been under the microscope for the last 4 years due to an economic recession. Outsourcing has been a subject of interest that has been brought up numerous times by economists. Offshore outsourcing is the main type of outsourcing that is of concern in relation to the United States economy. This topic is highly debated because of the unemployment rate in America.

The Legalization Of Casino Gambling In Mainland China, Xi Liu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The study of growth in the international casino gaming is currently fascinating. Local residents do not view casino operations negatively anymore. The great success of the regulation of the gaming industry and the resulting highly profitable returns in areas such as Las Vegas has encouraged jurisdictions to introduce gaming into their local economies. Various studies have been done to assess the potential reasons behind the introduction of the gaming industry into regions that have previously banned it; however, only a handful of research has been done regarding the potential gaming industry in mainland China. Given the huge success observed in …

Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.

Effects Of Service Level With Low Unemployment Rate In Macau, Hou Ian Chui

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification and Objectives: With this background in mind, there is an important question that has not been answered in the context of Macau’s hospitality industry: Does the workforce display what Gu and Siu (2009) called “mediocre interpersonal skills” (p. 561) because of innate shortcomings in the workforce, or because of voluntary behavior on the part of the workforce? The proposed paper will use Osterman’s (1994) theoretical framework of employment incentives and with reference to the research being conducted by Venetian Macau.

Purpose Statement: The purpose of this study is to quantitatively measure the links between the variables of employee service …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Labor Shortage And The Development Of Gaming Industry In Macau, Liz Chiu Nga Ming

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to explore how the labor shortage in Macau directly affects the growth and development of the gaming industry. As Macau is currently facing similar situations like PRC China, the blooming economy became the main cause for companies to use lucrative salaries to attract quality employees from different sources, including school dropouts as well as current employees from other organizations. In the long run, this could cause a negative impact to the industry as the companies might be forced to promote immature and inexperienced employees to senior positions in order to fill the …

A Transition Of Leadership: Can The Young Generation Of Macau Catch Up, Kin Man Yolanda Lao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to evaluate the attitude and motivation levels of young professionals in the gaming industry in Macau. To give a more holistic view with justification on the problem, this paper is orientated with a literature review in the areas of leadership and management styles in Western and Asian cultures, and with a case application of Wynn Macau as a life example. The discussion of this paper is supported by interviews with senior executives, and a summary of human resources strategies in terms of recruitment, training, and motivation both on a department level and on …

The Future Development For Slots In Macau To The Mainland China Market, Sok In Leong

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

There are lots of optimistic comments to slots industry in Macau. The purpose of this paper is to provide an insight overview and examine the future development of Macau slot market to Mainland China player.

The Jasmine Revolution And The Tourism Industry In Tunisia, Mohamed Becheur

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

The tourism industry is one of the most important industries in the world since it employs “more than 250 million people worldwide” (Coshall, 2003, p. 4). This industry, which includes transport, lodging, and catering, is expected to generate $12,119 billion of revenues and 279,346,000 jobs in 2016 (Asia-Pacific Economic Cooperation, 2006). The tourism industry worldwide is also expected to indirectly and directly contribute 10.9% to Gross Domestic Product (Asia-Pacific Economic Cooperation, 2006). However, the tourism industry is an extremely sensitive and vulnerable activity which can be impacted significantly by important events such as terrorism, political insecurity, and natural disasters …

Literature Review On Turnover - To Better Understand The Situation In Macau, Ut Lon Im

UNLV Theses, Dissertations, Professional Papers, and Capstones

Macau is enjoying the prosperity brought by the increase of gaming operations. However, this rapid development imposed a great challenge in Human Resources Management. The hospitality industry is experiencing a high turnover rate, which affects the service quality and long-term sustainability. Major causes of turnover were reviewed from Western based and Asian based literature. Local studies were also included to provide a better picture of the turnover causes in Macau. Some recommendations were made to help retaining talented employees.

Understanding The Decline Of Sales Of Destination Club Products, Heidi Goetz

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify and confirm factors leading to the decline of sales of Ritz-Carlton Destination Club products.

Using Self-Service Technologies To Solve The Problem Of Labor Shortage In Macau’S Lodging Industry, U Ka Kit

UNLV Theses, Dissertations, Professional Papers, and Capstones

Macau, the world's leading gaming destination, is suffering from labor shortage. Hotels operators found it difficult to compete with the casinos for the limited human resources. In this article, the author suggests self-service technologies (SSTs) as a possible mean to solve the labor shortage problem in Macau's lodging industry. The literature review shows the seriousness of the problem, and analyze the pros and cons of SSTs, the main reason its implemented and how it is perceived by the customer. Then, base on the review, the author provides five step implementation guide of SSTs in hotel. The author also presents recommendations …

Evaluating Websites By Features: Do Independent Hotels In Singapore Get It Right?, Prasetya Purnawan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to evaluate the websites of independent hotels in Singapore in the business-to-consumer (B2C) framework. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by features method in order to avoid the dominance of the marketing perspective by including technical, customer, and destination information perspectives. A set of website evaluation criteria representing these four perspectives is then used to examine the websites of 37 independent hotels. Almost three of four hotels get it right in developing, utilizing, and maintaining their websites. These websites have the presence of features that are known to be contributing towards website …

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.

E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …

The Management Of An Indigenous Hotel Chain Company In China: A Case Study Of Sichuan Minshan Hotel Corporation, Yinglin Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

The hotel industry has a comparatively lower threshold for market entry. This has enabled many international foreign competitors to successfully take up a fairly large share of this market. The competition in this emerging industry in China is becoming increasingly fierce as time progresses. Due to the pressure of growing number of foreign competitors, some indigenous hotels in China have started to follow in their footsteps and expand their sister properties across the country. However managing hotel chain properties is still new to most of these indigenous hotel chain organizations and the hotel chain effects of maximizing profits have …

A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …

The Gaming Industry Developing Concept In Taiwan-From The U.S. Experience, Jean Ling Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the recent success experience of gaming-related investments made in Macau and Singapore, it also can be a good inspiration of developing the gaming industry in Taiwan. As the passing of the new legislation from the Taiwanese government, Taiwan could be the next potential country to join the Asian casino gaming market. The purpose of this study is to determine the appropriate direction of developing the casino gaming industry in Taiwan, according to the successful experience from U.S. The findings indicated that the six factors of developing gaming business in Taiwan are geography environment, accessibility, human resource, tourism resource, tourist …

Identify Key Business Strategies To Target The Mass Market In Macau, Chia-Li Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining …

Hotel Room Rate And Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper looking at the parity of hotel room rates and hotel room availability across electronic distribution channels. The fulfillment of the best rate guarantee of hotels was also analyzed. The study surveyed 40 hotels in Singapore, covering 4 hotel segments, luxury, upscale, mid-market and budget with data collected over 5 dates. The results were analyzed across segments and dates of collection and it was found that neither rate nor room availability parity existed across all the hotels surveyed. In addition, majority of the hotels were unable to fulfill the best rate guarantee. Reasons for why …

Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

As mystery shopping becomes an increasingly popular tool to measure service quality, there is a need to ascertain its return of investment for the company. However, there is a paucity of academic research on the impact of mystery shopping results on a company’s sales performance. This professional paper develops a case study on two retail companies in Singapore which adopted and implemented mystery shopping to improve service quality and sales performance. The case study identifies the key service interventions implemented to improve mystery shopping results, and explores the relationship between mystery shopping results and sales performance. The findings in this …

The Discussion Of First Mover Advantage In The Chinese Hotel Industry, Yuheng Zheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

China’s tourism industry has become an important player in today’s tourism market. It has been reported by the WTO (World Tourism Organization) that China will become the world’s No.1 tourist destination by 2020 with more than 100 million tourists travelling to China every year (WTO, 1999; Pine and Qi, 2004). For international hotel groups, entering a new market like China is challenging. Cultural differences, government policies, entry modes and entry timing strategies all affect the potential success of the company. This paper will focus on timing strategies for foreign companies that want to enter the Chinese lodging industry and to …

Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …

The Relationship Between International Expansion And Firm Performance: An Investigation Of U.S.-Based Restaurants And Firms, Soyeon Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study has three objectives. First, based on the above argument, this study aims to examine whether there is an association between international expansion and U.S.-based restaurants performance in terms of accounting-based measures. Second, this study intends to examine how the performance of service firms will indeed change within an observed time frame of international expansion. Finally, the research hopes to provide insights and assistance both to academics and to company strategists who are in charge of the international operations of service firms.