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Product Information Search By Online Customers, George E. Ekeha

George E Ekeha

An important aspect of consumer behaviour in today’s electronic environments is the search habits consumers adopt when gathering information before making a purchase decision. The aim of this study was to gain a better understanding of how consumers search for product information online. More specifically, this study further tries to explore the factors that influence consumers in their product search activities online, as well as the preferred search tools and search habits utilized. In addition, the problems associated with product information search online, and the potential shortcuts employed by most customers, were points of focus. The empirical data was gathered …