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Trust-Driven Joint Operations Practices To Achieve Mass Customization: A Comparative Study For U.S., Chinese And Japanese Companies, Kun Liao, Thomas W. Sharkey, Mark A. Vonderembse, T. S. Ragu-Nathan
Trust-Driven Joint Operations Practices To Achieve Mass Customization: A Comparative Study For U.S., Chinese And Japanese Companies, Kun Liao, Thomas W. Sharkey, Mark A. Vonderembse, T. S. Ragu-Nathan
All Faculty Scholarship for the College of Business
This study builds a model of trust, based on joint operational activities and mass customization using theories of social capital and the resource-based view of the firm. Based on 208 responses from suppliers in the U.S. and China, this study empirically supports the notion that trust positively drives manufacturer-supplier activities in operations. It also supports the claim that joint operations activities contribute to mass customization capabilities in a significant way. Moreover, the level of trust and the degree of joint activities are different for the four types of suppliers used in the study: U.S. brands produced in North America, Japanese …