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Strategic Implications Of The Open-Market Paradigm Under Digital Convergence: The Case Of Small Business C2c, Sunran Jeon, So Ra Park, L. A. Digman
Strategic Implications Of The Open-Market Paradigm Under Digital Convergence: The Case Of Small Business C2c, Sunran Jeon, So Ra Park, L. A. Digman
Scholarship and Professional Work - Business
This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application – the Cyworld market of Korea – is presented as an illustrative example.