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International Business

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2012

Strategic management

Articles 1 - 3 of 3

Full-Text Articles in Business

Sony Corporation: Reinventing Itself To Rediscover The Technological Edge, Chatterji Dheeman, Hayes Schildwachter, Jeffrey S. Harrison Nov 2012

Sony Corporation: Reinventing Itself To Rediscover The Technological Edge, Chatterji Dheeman, Hayes Schildwachter, Jeffrey S. Harrison

Robins Case Network

Sony is a global conglomerate with a wide variety of businesses in its portfolio, but a heavy emphasis on electronics and related products. Due to a number of setbacks such as the earthquake in Japan and a weak global economy, the firm has experienced sales declines and negative earnings in recent years. In early 2012 the company announced a major restructuring and new strategy to regain its edge. However, Sony has an uphill battle.


The Walt Disney Company: A Corporate Strategy Analysis, Carlos Carillo, Jeremy Crumley, Kendree Thieringer, Jeffrey S. Harrison Nov 2012

The Walt Disney Company: A Corporate Strategy Analysis, Carlos Carillo, Jeremy Crumley, Kendree Thieringer, Jeffrey S. Harrison

Robins Case Network

Walt Disney is a completely integrated media powerhouse. Films provide material for theme parks and resorts, consumer products, and even a cruise ship. Network and cable broadcasting is also a part of the integrated Disney package. None of Disney’s competitors are as successfully integrated. Still, in spite of a long record of success, Disney is facing more competition on many fronts and, like other media and entertainment companies, must continue to adapt to a changing technological and social environment.


Nestle, Annie Stevens, Dustin Fosness, Josh Katz, Jeffrey S. Harrison Nov 2012

Nestle, Annie Stevens, Dustin Fosness, Josh Katz, Jeffrey S. Harrison

Robins Case Network

Nestlé has a worldwide presence in the food industry. In spite of its market strength associated with its well-known brands, the company has been experiencing declining overall sales for several years. This case describes Nestlé’s diversification strategy and business portfolio in depth, as well as its industry and major competitors. Solving the company’s problems is challenging because of complexity and dependence on so many external factors.