Business Commons^™

Louisiana Mass Media Perceptions Of The Lsu Agcenter's Communications Effort, Robert James Soileau

LSU Master's Theses

LSU AgCenter Communications sends news stories and materials to all three major mass media for news - newspaper, radio and television - in the state of Louisiana. These news releases are designed to educate and inform the general public about LSU AgCenter programs and research through the Louisiana Cooperative Extension Service and the Louisiana Agricultural Experiment Station. LSU AgCenter Communications wanted to know the effectiveness of its news effort in terms of usage by the media, and what was the media’s perception of the LSU AgCenter and the topics covered by communications. Three researcher-designed surveys were developed, one for each …