Business Commons^™

The Effects Of Advertised Exclusivity On Consumer Behavior, Danny Clyde Upshaw Jr.

Doctoral Dissertations

Retailers routinely counter price competition by matching or beating competitors' prices. However, in addition to offering price-matching guarantees many retailers are increasingly adopting a differentiation or product assortment strategy of using "advertised retailer exclusive products" (AREPs) that are not directly comparable to competitor offerings. Such goods may offer added utilitarian and hedonic benefits to the consumer. With this tactic, products are advertised and labeled as "exclusive," but the nature of the exclusivity may range no further than an exclusive label to more pronounced differences, such as unique or additional features. However, the effectiveness of such tactics at: (1) decreasing search …

Pay Communication: An Overview, Scale Development, And Analysis Of Its Influence On Workplace Deviance, Shelly A. Marasi

Doctoral Dissertations

Pay communication is an important yet complex organizational practice that assists organizations in achieving their compensation systems' goals and objectives (Gely and Bierman 2003). However, the management literature has neglected the pay communication concept, resulting in a scarce and undeveloped knowledge base on pay secrecy and pay openness. Given this opportunity, this dissertation focuses on pay communication and its influence on employee behaviors.

Chapter 2 presents an overview of the pay communication literature in the management discipline. A broader analysis of pay secrecy practices is provided since it is the practice primarily focused on in the pay communication literature, including …