Business Commons^™

The Importance Of Strategic Communication For Building Employee Resource Groups In Aviation, Lynnette Darnell

Doctoral Dissertations and Projects

In this qualitative case study, the research explores the importance of strategic communication for building employee resource groups in aviation, specifically at a regional airline. To expand and develop knowledge regarding employee resource groups, the researcher looks at a widely distributed workforce to understand how the lack of strategically planned communication can impact employee resource group development and employee engagement. The data were collected through semi-structured interviews and a focus group of the employee resource group members, which provided insight on their experience engaging with the employee resource groups, preferred communication methods and tools, and their perception of leadership involvement. …