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Full-Text Articles in Business

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline May 2022

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline

Undergraduate Honors Theses

Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …


Becoming A More Empathetic Leader And Person, Rachel Shellstrom May 2022

Becoming A More Empathetic Leader And Person, Rachel Shellstrom

Undergraduate Honors Theses

When defining empathy, the most common definition is “stepping into someone else’s shoes.” Along with this definition, many also share that it is important to have empathy and be an empathetic person. Yet, when thinking about its importance and this definition, a few questions arise: can we actually step into someone else’s shoes? Can we truly understand what someone else is feeling and experiencing if we are not them or do not hold the same identities that they do? Through a deeper exploration of existing empathy building certificate programs and empathy research, this thesis project explores these exact questions and …


Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette Jan 2022

Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette

Undergraduate Honors Theses

The professional world is evolving, and business leaders are required to operate in sometimes difficult situations for which they might feel unprepared. While in recent years, research on emotional intelligence has shown to be an important leadership component, it is not always translated successfully to business leadership nor contextualized to young leaders. This project aims to present a workshop to help people in leadership communicate effectively with their employees using skills stemming from increased emotional intelligence. The workshop draws on a range of literature and experiences in leadership training and emotional intelligence. Key concepts that serve as the focal points …