Business Commons^™

Tourism As Industry And Field Of Study: Using Research And Education To Address Overtourism, Kathleen M. Adams, Peter Sanchez

Anthropology: Faculty Publications and Other Works

Purpose: The purpose of this article is (1) to highlight the dual, Janis-faced, nature of the study of tourism as an industry and as a field of study; (2) to discuss how education is used to promote sustainable tourism and prevent overtourism, both in the academic arena as well as where tourism occurs; and (3) to offer suggestions concerning the value of education as an avenue for harmonizing the Janus-faced character of tourism, in order to foster a tourism industry that can better achieve global sustainability.

Design/methodology/approach: This paper combines literature review with assessment. The authors use existing literature on …

An Analysis On The Awareness Of Sustainability In The Food Consumption In Dublin, Thayla Penzin Goulart

Business ETD Collections

Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

#Thirsty4change: Bubble Tea, Coding And Data Visualisation, Singapore Management University

Social Space

In our introductory article to #Thirsty4Change, we met Ishan and Elyza, undergrads of Singapore Management University who have teamed up with LASALLE College of the Arts students to explore design interventions to bring about a more sustainable-looking future for bubble tea packaging and consumption. Throughout six weeks of workshops, the students embarked on data collection, and learned more about coding and data visualisation.

An Exploratory Study Of Generational Coffee Preferences, Lindsey Falkner

Honors College Theses

This research focuses on generational differences in preferences towards coffee-style beverages. The aim of this research is to provide recommendations to marketers within the saturated coffee industry. An online exploratory study was conducted with two-hundred and fifty-two participants from Amazon Mechanical Turk. The results show that differences exist between the coffee preferences across all generations, especially when it comes to the current trends (e.g., premiumization, convenience, and sustainability). Further, the results reveal several factors that may cause these generational differences. Finally, the study explored several ways that marketers in the coffee industry can appeal to different generations’ preferences, especially utilizing …

Social Media In Experiential Marketing, Miyosha Biggs

Hospitality Graduate Student Scholarship

Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is …