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Prospects And Strategies Of Gaming Ventures In China, Zheng Gu

UNLV Gaming Research & Review Journal

This paper analyzes the prospects of gaming ventures in China and discusses the strategies for Western investors. A strong demand for gambling, changing government attitudes, increased wealth and leisure, and a fairly established foundation of tourism have created a favorable climate for gaming ventures in China. The major risks are political instability, policy inconsistency, and inflation. To develop gaming projects in China, Western gaming investors need to choose the right regions and build casinos different from those in Las Vegas. At the current stage, active involvement with a small amount of capital is recommended.