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Adult Alternatives For Social Drinking: A Direction, John R. Dienhart, Sandra Strick

Hospitality Review

In their survey/study - Adult Alternatives for Social Drinking: A Direction - by John Dienhart and Sandra Strick, Assistant Professors, Department of Restaurant, Hotel and Institutional Management, Purdue University, Dienhart and Strick begin with: “Changes in consumer habits have brought about a change in the business of selling alcoholic drinks and have impacted upon hotel food and beverage operations. The authors surveyed a sample of hotel corporate food and beverage directors to ascertain how they are handling this challenge.”

Dienhart and Strick declare that the alcoholic beverage market, sale and consumption thereof, has taken a bit of a hit in …