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From Under The Shadows: Developing Awareness In A Conventional Market With A Product Less Recognized, Nelson Barber, Janis Donovan
From Under The Shadows: Developing Awareness In A Conventional Market With A Product Less Recognized, Nelson Barber, Janis Donovan
Hospitality Management
The wine industry has considered product quality as the benchmark driving competitiveness, with wine quality the target standard. This focus on quality exposes producers to intense price competition with consumers alternating between wines. Some research has been done on country of origin suggesting the value consumers place on specific origins goes deeper than quality and price, inferring the presence of other dimensions such as emotional, economic, and social associations. However, little has been done to determine the value consumers place on the sub-wine regions of these larger countries. This study examines dimensions of wine region brand equity, by analyzing benefits …
Environmental Attitudes Towards Wine Tourism, Christopher Taylor, Nelson Barber, Cynthia Deale
Environmental Attitudes Towards Wine Tourism, Christopher Taylor, Nelson Barber, Cynthia Deale
Hospitality Management
Wine tourism marketers frequently seek new ways to promote destinations, often executing ecologically sustainable practices. As consumer environmental knowledge of a wine tourism destination increases, consumer attitudes change, influencing perceptions of the environmental policies of a wine region. In this consumer-driven economy, it is therefore important to search for effective ways to market destinations, and one approach is selective marketing. By focusing on consumers in this manner, it is possible to understand better their concerns and motivations, which should aid in marketing and advertising efforts. This study investigated wine consumers environmental concerns and attitudes about wine regions. Results suggest environmental …
Travelers’ Most Preferred Green Attributes For A Hotel Room, Michelle Millar
Travelers’ Most Preferred Green Attributes For A Hotel Room, Michelle Millar
Hospitality Management
The purpose of this study, based on bundles of select environmentally friendly hotel room attributes, is to identify what kind of green hotel room business and leisure travelers would most prefer. Another purpose of the study is to assess whether customers are willing to pay more, and if so, how much more, to stay in an environmentally friendly hotel room. The hotel room most preferred incorporated a refillable shampoo dispenser, energy efficient light bulbs, and towel and linen policies, as well as key cards, and green hotel certification. Green hotel certification was the most influential attribute on preference. These results …
Internet Recruiting In The Cruise Industry, Michelle Millar
Internet Recruiting In The Cruise Industry, Michelle Millar
Hospitality Management
The cruise line industry is expanding rapidly. Recruitment within the industry will be an endless task and the cruise lines will need to explore every avenue possible to recruit new employees for each new contracted ship. The purpose of this study, therefore, is to examine the website of each major cruise line to determine if they are utilizing their website to recruit employees. In total, 33 attributes relating to e-recruiting method, function, content, and job search tools, were analyzed. The results of the content analysis revealed that, although the cruise lines are using e-recruiting methods, they are not using the …