Business Commons^™

Which Craft? An Investigation Into The Irish Craft Brewing Industry - Exploration And Co-Operative Context, Oliver Blackwell

Theses

This study investigates and explores the Irish craft brewing industry with a specific focus on the attitudes, experiences and perceptions of Irish craft brewers to exportation and cooperation. This rapidly growing, niche sector could be considered a microcosm or subset of the Irish brewing industry and it is a valuable contributor of diversity, innovation, creativity, employment and revenue to the Irish economy as an indigenous industry. A quantitative and qualitative mixed methods approach was adopted to triangulate data from various sources. The research comprised of a survey questionnaire to Irish craft brewers, seven semi structured one-to-one interviews and one focus …