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The Wild Atlantic Way: A Tourism Journey, Kevin A. Griffin, Gerard Dunne
The Wild Atlantic Way: A Tourism Journey, Kevin A. Griffin, Gerard Dunne
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The Wild Atlantic Way is possibly the most celebrated, high profile tourism initiative to be launched in Ireland in recent years. It consists of a defined touring route along the western seaboard, one of the most scenic, remote, and sensitive stretches of Irish landscape. This paper presents the principal findings from a survey of 341 tourism and hospitality product providers along the Wild Atlantic Way. The main aim of the research was to investigate the perceived impacts (economic, environmental, and socio-cultural) of this new tourism initiative on the local areas through which it passes. The results paint a generally positive …