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Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu
Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist …