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2018 Chinese New Year Special Events Planning For Casino Resorts In Las Vegas, Qidan Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Chinese New Year, also known as the Spring Festival, is the most important holiday in the Chinese culture and is celebrated at the beginning of the Lunar Calendar each year. Not only does the festival have significant impact in China, it is also widely celebrated in Asia as a whole. Due to the fact that about 80 percent of Las Vegas’ biggest whales are from Asia, most of them baccarat players from China and Hong Kong (Rivlin, 2007), the Chinese New Year is also one of the most influential events on the Strip. Although the games and promotions offered by …