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Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh
Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending, Mikael B. Ahlgren, Sarah Tanford, Ashok Singh
UNLV Gaming Research & Review Journal
The purpose of this research is to investigate a potential consequence related to the 2003 Illinois Gaming Tax rate restructuring. Specifically, did the assessment of a higher gaming tax rate in the state of Illinois negatively impact promotional spending by an Illinois riverboat operator in an attempt to limit revenues and avoid incurring a higher tax rate? Data were contributed by a major Illinois riverboat operator and the researchers utilized an Autoregressive Integrated Moving Average (ARIMA) method for analysis of the data. The findings demonstrate that this particular operator reduced promotional spending when confronted with increases in gaming tax rates. …