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Hospitality Administration and Management
University of Nevada, Las Vegas
Amusement parks – Prices; Customer loyalty programs; Disney Parks
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The Effects Of Annual Pass Holders On The Disneyland Resort Infrastructure, Sean B. Keliiholokai
The Effects Of Annual Pass Holders On The Disneyland Resort Infrastructure, Sean B. Keliiholokai
UNLV Theses, Dissertations, Professional Papers, and Capstones
Since the inception of Disneyland, the growing number of loyal guests, expansion of the theme parks and new entertainment elements has drawn and increased park attendance. With that being said, expansions are continuously taking place and thus the price per ticket increases. As the ticket prices continue to increase, numerous amount of guests look at other options such as annual passes as a means of getting the most for their money. As funds for families become more of a concern, the need for local supplemental activities is a key driver. The ever expanding base of Annual Passholders (AP), who is …