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Hospitality Administration and Management
University of Nevada, Las Vegas
Ambient music; Florida – Miami Beach; Hospitality industry; Hotels; Music
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An Analysis Of The Placement Of Music In Miami Beach Hotels, Richard R. Hertan
An Analysis Of The Placement Of Music In Miami Beach Hotels, Richard R. Hertan
UNLV Theses, Dissertations, Professional Papers, and Capstones
In recent years, there has been a shifting trend of music’s use in hotels. Hotel companies are now using music to enhance their servicescapes at their individual properties. Hotel companies such as Hyatt, Omni, Hilton and Starwood hotels are strategically using music to enhance their servicescapes while others simply sit on the sideline failing to see music’s strategic value (Torrini, 2006). W hotels even ventured a step further by hiring a Director of Music to strategically utilize music to enhance the hotel servicescape. This professional paper details the placement of music in public areas of hotels in Miami Beach, Florida. …